The fashion industry is one of the most polluting industries in the world. There are countless steps in production that produce ecological footprints that are incomprehensible to common sense. A brand that ignores this and hides it under a veil - or rather branding labels - or perhaps distorts it, is immoral not only towards its customers, but also beyond.

According to our creed, sustainability is not a matter of branding, but of all of us, and should be a fundamental principle in the life of every business, regardless of the ignorance, hypocrisy, and "greenwashing" techniques of the monsters of the given industry.

From 2025, Flores Nostri will define sustainable production practices as a fundamental aspect in the production of all its products, from material use, through washing procedures, to the choice of sewing thread.

We believe that three key words are the guiding principles: "organic", "recycled", "human scale".